Question: Case 1 : Ben s Bug Out: Explain the upcoming advertising program for Ben s Bug out using the hierarchy of effects model. Describe how

Case 1: Bens Bug Out:
Explain the upcoming advertising program for Bens Bug out using the hierarchy of effects model.
Describe how the cognitive, affective, and conative components of attitudes would play into an advertising campaign for Bens bug out.
Should Ben employ an advertising agency or rely on his degree in marketing to create the ads for his new company?
Which advertising goals should Bens bug out first pursue? Explain
Prepare a creative brief for the initial advertising campaign for bens bug out.

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