CASE 1 Read the case/scenario provided below and apply the BCG matrix - explain how you would classify the Apple's ipad according to the BCG Matrix - justify your answer. Studies reveal that the worldwide tablet market has reached 76.9 million units, representing a 62.4% quarter-on-quarter and a 28.2% year-on-year growth rate. In terms of market share, Apple's iPad continued to dominate the market, Apple Inc. shipped 26 million units of the ipad and enjoys 33.8% of the total tablet market share. Coming second is Samsung with a market share of 18.8% market share. Amazon experienced a slight fall in volumes and experienced a fall in it's market share from 9.9% to 7.6%. Although US market has reached high levels of consumer saturation, emerging markets continue to show strong growth. For instance, by 2017 Asia Pacific markets will account for 58.5% of Apple's ipad market share, which then could result in a further increaser in Apple's overall market share in the tablet sector