Question: CASE 10.2 CREATIVE CREATIVITY: INCREMENTAL AND RADICAL INNOVATIONS IN APPLE INC If incremental and radical innovations are both important, what percentage of resources should be

CASE 10.2 CREATIVE CREATIVITY: INCREMENTAL AND RADICAL INNOVATIONS IN APPLE INC

If incremental and radical innovations are both important, what percentage of resources should be allocated to developing each of these avenues, and how can your successfully manage and adjust strategies and plans for a future that is as yet unknown?

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