Case 11-4 Launching a Project Team Leader Art Margulis is director of marketing research at a Fortune 500 consumer products company. He joined the firm 8 years ago after earning an MBA with a marketing emphasis. Because of his technical expertise, management skills, and outgoing personality, he was promoted to director of the 50-person department 2 years ago. His management style is informal, and he frequently interacts with everyone in the department. Margulis has just formed a project team consisting of six persons from his department. The teams task is to solicit proposals for constructing a new marketing research outpost in a major suburban shopping mall, compare the bids, and compose a report recommending acceptance of the best proposal. Margulis has appointed Maria Lopez to be the project team leader. Lopez has a PhD in applied statistics and has worked in the department for 6 months as a market analyst. She has quickly made several important contributions to the department and is considered a rising star. Because Lopez has no direct reports, Margulis decided that leading this project team will add to her skill set. Margulis will mentor her from the sidelines. Margulis has asked Lopez to meet with him and discuss team communication strategies before she calls the team together to launch the project. Margulis is now composing an agenda for this initial coaching session with Lopez. Questions Compose an agenda of topics for Marguliss coaching session to help Lopez accomplish the following goals: 1. Identify and apply nonverbal communication behaviors that will help establish her credibility as a competent project team leader. 2. Identify and apply nonverbal behaviors that will help Lopez establish rapport among the team members. 3. Identify and apply nonverbal communication behaviors that will help establish the team members trust in Lopez. 4. Determine logistics of future team meetings (furniture arrangement, times, location, refreshments) that will expedite team effectiveness.