Art Margulis is the 45-year-old director of marketing research for a Fortune 500 consumer products company. He

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Art Margulis is the 45-year-old director of marketing research for a Fortune 500 consumer products company. He joined the firm 19 years ago after he received his MBA with a marketing emphasis. Because of this technical expertise, management skills, and outgoing personality, he was made director of this 50-person group four years ago. Six people report directly to him, but the management style is informal, so he frequently interacts with everyone in the department. Two years ago, Margulis extensively recruited Maria Lopez who had just completed her PhD. in applied statistics. Margulis had a difficult time persuading her to join the company because she had many attractive offers. Although she was only 34 years old, she had outstanding experience in marketing research and a unique educational background. Lopez came in and quickly made a number of significant contributions to the department. As manager of statistical analysis, she reports directly to Margulis but has nobody reporting to her. Soon after joining the company, Lopez and her husband divorced. Many employees in the department believe her personal problems are why she has not been more sociable with other employees. Lopez and Margulis have always gotten along well and often have lunch together to discuss various projects. They seem to have much in common as they both understand the advanced statistics used in the research. Recently, the conversations have turned more personal as Margulis went through a divorce and seems to be seeking more social support. In particular, he seems to miss his two teenage daughters and needs someone to talk to about it. But Lopez sees a problem developing, and she recently talked to a human resource manager about it. She explained that she has a lot of respect for Margulis and enjoys visiting with him. But she notices a definite change in his behavior around her. The eye contact is more prolonged and the personal physical space between them is reduced. Lopez feels uneasy about it and has tried to subtly change the trend. However, this only intensified what Lopez saw as “pressure” to spend more time with Margulis. Today, Margulis asked Lopez to have dinner with him so they could talk over a project. It seems they haven’t had time to cover the project during working hours.

1. Discuss this case in terms of nonverbal behavior and other topics presented in this chapter. What are the implications of this situation?

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