Case 16: UBER: (Read the entire thing and answer the following) [Textbook: STRATEGIC MARKETING, FOURTH EDITION, CONCEPTS AND CASES]

1. What are the companys vision/mission and objectives? 2. Corporate strategy and business (or competitive) strategy What have been the key elements of the companys corporate strategy up until the time of the case? What is the companys business strategy? What role does corporate culture play in the implementation of the companys strategies?

3. Industry analysis define the industry to which the company belongs. Using Porters five forces model, analyze the competitive forces in this industry. Discuss those factors or problems which are most important for this industry and why they are important. 4. Company situation analysis Make lists of internal strengths, internal weaknesses, external opportunities, and external threats. Be sure to include an analysis of financial information in examining the companys internal capabilities. Based on your analysis, summarize the major strategic issues facing the company and industry. 5. Recommendations Select and describe a strategy for this company. Your strategy recommendations should be justified in terms of how well they deal with environmental threats, take advantage of opportunities, minimize internal weaknesses and utilize the organizations competitive strengths.

Ubor Company Background Uber Company Background Eberctab to Vher Nete: Drivers making at feat wet trip ia she speitied nowath History of the Sharing Economy History of the Sharing Economy Hullion te 2016105s35 hilf to 200 , 20 armatinianse 2 Piclesharing Competition Lyit Lyft Didt Chuxing (tait 5) likam in linditig th The Taxicab induetry Wher foltilline. Uber's Product Portfolio Going Public and Changing Leadership Thirnishod Brand MDeleteuber Main Investor Blocks Uber's Expansion sense that, "lis olay everytody stoes ht, St finture Expansion of Uber Eats | Frititi The Shilt to Autonomous Vehicles teterath the the thif Autonamois vehicle compatition Autonomous vohicle competition Conclusion References