Case $2\mathrm{.}1.$ Red Fish$-$Blue Fish, LLP

Two years have elapsed since Fran Fisher, CEO of Red Fish$-$Blue Fish met with Eric Lynch and Jeff Fisher, senior vice president of supply chain management and vice president of operations, respectively, to discuss increasing their scope and scale of operations. There has been good news and bad news during this period. The good news is that sales have increased domestically as the company expanded into Maryland, New Jersey, Virginia, and Washington, DC$.$ In fact, the construction and consulting business improved dramatically. Jim Beierlein accepted the position of vice president of construction sales and his experience and contacts had been a real benefit to Red Fish$-$Blue Fish. However, global sales were disappointing, according to Fran Fisher. European and Canadian Sales were good, but the Asian market sales were not very good. They developed some new websites for China, India, and Japan. While they had many "hits" on the websites, the sales were not satisfactory. The company relied upon internet sales in the Asian markets.