Red Fish-Blue Fish, LLP: Another Sequel Two years have elapsed since Fran Fisher, CEO of Red Fish-Blue Fish, met with Eric Lynch and Jeff Fisher, vice president of supply chain management and vice president of operations, to discuss increasing their scale of operations (see Chapter Profile). There has been good news and bad news during this two-year period. The good news is that sales have increased domestically as the company expanded into Maryland, Virginia, and Washington, DC. In fact the construction and consulting business has improved dramatically. Jim Beierlein accepted the position of vice president of construction sales, and his experience and contacts has been a real benefit to Red Fish-Blue Fish. However, global sales have been somewhat disappointing, according to Fran Fisher. European and Canadian sales have been very good, but the Asian market sales have not been not very good. Red Fish-Blue Fish developed some new Web pages for China, India, and Japan. While they have had many "hits" on the Web pages, the sales are not satisfactory. Fran Fisher has not moved forward on the recommendation of Jeff to use an intermediary. Instead the company has relied upon Internet sales. CASE QUESTIONS l. What are the options for Red Fish-Blue Fish as far as global intermediaries are concerned? What do you recommend?Why? 2. What other options does Red Fish-Blue Fish have to expand their Asian sales?