Question: CASE 2 6 E ) Rosen Hotels & Resorts: Delivering Superior Customer Service Randall D . Harris Texas A&M University - Corpus Christi Refer to

CASE

26

)

Rosen Hotels & Resorts: Delivering Superior Customer Service Randall D

.

Harris Texas A&M University

-

Corpus Christi Refer to the Rosen Hotels & Resorts case study on page C

346

of the course textbook and answer these questions

1 .

What impresses you about Rosen Hotels& Resorts? What has accounted for Rosen Hotels & Resorts success? What aspects of Rosen Hotels & Resorts do you find unimpressive?

2 .

Is Rosen Hotels & Resorts' competitive strategy working well? What information from the case leads you to this conclusion?

3 .

What are the key elements of Rosen Hotels &Resorts' culture? Is Rosen Hotels& Resorts a strong culture company? Why or why not? How does the company culture support the execution of the Rosen Hotels strategy?

4 .

What recommendations would you make to Harris Rosen?

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