Case 2 - Innocent, but What about Trust? Innocent Drinks is a London-based company operating in the beverages industry worldwide. The business idea was conceived in 1998 by three Cambridge University graduates, and the company made its dbut in 1999. The three friends led the business idea by having a clear vision, and they took personal risks to achieve it. Their goal was to produce 100-percent natural smoothies that do good. The uniqueness of the companys products and the unique leadership style combining visionary and charismatic elements became the brands selling point. With an inspirational and ethical leadership stance, a business approach that emphasized social responsibility and ethical sources, an employee-led innovation culture, and its stated purpose of doing good, Innocent established a reputation and became successful in the market. Since 2014, Innocent has thrived in 15 European countries. Notwithstanding this success, Innocent recorded losses in 2008 due to the economic downturn, and in 2009 they announced plans to sell 10 percent of the company to Coca-Cola. Following this announcement, Innocent experienced a fall in their Ethiscore from 12.5 to 6.5. Since 2013, Coca-Cola Company has come to hold over 90 percent of Innocent Drinks, leaving very little scope for the former leadership of the company to lead the future of Innocent Drinks. Despite the positive strategic implications for global expansion and product development (including the launch of its coconut water products and Innocent Bubble in 2015), debates have raged over the trustworthiness and the authenticity of the current leadership, leading to a simple question about the brand: can we still trust its innocence?

3. What are the causes, consequences, and ethics of political behavior? (10 marks) (CLO3:PLO5:C2)

4. How do you think organizations can train their employees to be less resistant to change? Why do you think some members are more willing to change than other staff? (10 marks) (CLO3:PLO5:C2)

5. What are the similarities and differences in creating an ethical culture, a positive culture, and a spiritual culture? (10 marks) (CLO3:PLO5:C2)