Case $2$: International ComputerAn international computer equipment and software manufacturer plans to introduce several newproducts in the coming year and wants to develop marketing programs to accompany the productintroduction. The marketing program includes preparing printed materials distributed directly by thecompany and used by the companys marketing personnel, vendors, and representatives; print advertisingin regular magazines, trade journals, and newspapers; and television commercials. The program alsoincludes extensive training programs for marketing personnel, vendors, and representatives about thenew products. A project management team with members from the marketing department andoperations has developed the following list of activities to develop the marketing program.