Case $3.(12$ points$)$

Nike launched its new product, the InfinityRN $5$ Running Shoes, in August $2024.$ The brand's website conducted a display advertising campaign through the ad network Yahoo from August $2024$ to September $2024.$ Suppose you are a digital marketing specialist responsible for measuring the effectiveness of this campaign. The data available regarding the campaign and the product performance on

Nike.com is shown below. The pricing system selected for this campaign is CPC $($Cost Per Click$).$

Nike display ads report for InfinityRN $5($August $2024$ & September $2024)$

$\backslash$table$[[\backslash$table$[[$Average margin$],[$per product $($$$)]],$Impressions,CTR$,$Conversion Rate,CPC $($$$)],[77\mathrm{.}00,635,000,000,3\mathrm{.}50\%,8\mathrm{.}08\%,2\mathrm{.}50]]$

Now, you would like to report a list of data metrics to the digital team. Please complete the following tasks and show your calculation process for each one.

Task $1.$ You defined a conversion as an order of a pair of these new running shoes received by

nike.com. Please calculate the number of conversions for this campaign $(3$ points$).$

Task $2.$ Please calculate total cost for this display ads campaign $(3$ points$).$

Task $3.$ Please calculate cost per action for this display ads campaign $(1$ points$).$

Task $4.$ Please calculate Profit for this display ads campaign $(3$ points$).$

Task $5.$ Please calculate ROI for this display ads campaign $(2$ points$).$