Case $2.(12$ points$)$

Adidas launched its new product, the Ultraboost $5$X Running Shoes, in August $2024.$ The brand's website conducted a display advertising campaign through the ad network AOL from August $2024$ to September $2024.$ Suppose you are a digital marketing specialist responsible for measuring the effectiveness of this campaign. The data available at your hand about the campaign and the product performance on

adidas.com is shown below. The pricing system selected for this campaign is CPM$.$

Adidas display ads report for Ultraboost $5$X $($August $2024$ & September $2024)$

$\backslash$table$[[\backslash$table$[[$Average margin$],[$per product $($$$)]],$Impressions,CTR$,$Conversion Rate,CPM $($$$)],[88\mathrm{.}00,935,000,000,2\mathrm{.}50\%,5\mathrm{.}08\%,1\mathrm{.}50]]$

Now, you would like to report a list of data metrics to the digital team. Please complete the following tasks and show your calculation process for each one.

Task $1.$ You defined a conversion as an order of a pair of these new running shoes received by

adidas.com. Please calculate the number of conversions for this campaign $(3$ points$).$

Task $2.$ Please calculate total cost for this display ads campaign $(3$ points$).$

Task $3.$ Please calculate cost per action for this display ads campaign $(1$ points$).$

Task $4.$ Please calculate Profit for this display ads campaign $(3$ points$).$

Task $5.$ Please calculate ROI for this display ads campaign $(2$ points$).$