Case #$3$: Cola Wars Continue in $2010$

Provide an industry analysis using Porter$$s Five Forces Model.

For each Force, answer whether the Industry Force is low, medium, or high in intensity. Cite key evidence from the case to support your answer $$ do not list everything, just the most critical point or two that supports your answer

Given the strengths of the other Industry Forces, is the level of price rivalry what you would expect based on the $5-$Forces theory? Why or why not?

What Force is changing the most? Is it increasing or decreasing?