Case 3 Dunkin's Brands Group, Inc. 2015 - pp 415.

b) Explain your recommendations/strategies for two pairs of strength/weakness combinations that you have created above. Each recommendation should not exceed 100 words

INTERNAL FACTOR EVALUATION MATRIX (IFE MATRIX) Strengths Weight Weighted Rating Score 1. 4 0.52 Dunkin' Brands is one of the major QSR franchises, 0.13 with 11,300 (Dunkin) and 7,000 (BR) outlets worldwide and is regarded as a speed leader in the industry 2. 4 0.60 3. 4 0.48 Products are delivered fresh daily to Dunkin' Donuts' 0.15 Centralized Manufacturing Locations (CML). Dunkin' Donuts has been ranked No. 1 in customer 0.12 loyalty for the past eight years by the Brand Keys Customer Loyalty Engagement Index. Outstanding results in new markets-Dunkin Brands 0.10 Group Inc. has developed expertise in entering new markets and making them successful. 4. 3 0.30 Weakness Weight Weighted Rating Score 1. 0.15 1 0.15 For health-conscious customers, there are no nutritious options available. 2. Cannibalism in stores is becoming a concern. 0.15 1 0.15 3. 2 0.20 4. There is no chief operating officer at Dunkin' Brands. 0.10 Because restaurant personnel are hired and compensated 0.10 by franchisees, Dunkin Brands has limited influence over them. 2 0.20 Total 1.00 2.60