Case 3: The AUC

Founded in 1919, AUC is a leading English-language, American-accredited institution of higher education and center of intellectual, social and cultural life of the Arab world. Its community of students, parents, faculty and staff, trustees, alumni and other generous sponsors represent more than 60 countries. The University stands as a crossroads for the worlds cultures and a vibrant forum for reasoned argument, spirited debate and understanding across the diversity of languages, facilities and human experiences. The University offers 36 undergraduate, 44 masters and two PhD programs rooted in a liberal arts education that encourages students to think critically and find creative solutions to conflicts and challenges facing both the region and the world. It also offers a globally recognized professional community-based education in English to meet the needs of the dynamic Egyptian and broader regional economies. The Universitys educational assets include the largest English-language academic library collection in Egypt, three modern theaters and 15 cross-disciplinary research centers. The Universitys modern, 260-acre New Cairo campus constitutes a visionary investment in the future of Cairo, Egypt and the region a state-of-the-art facility for advanced research, innovative teaching, lifelong learning and civic engagement. Chartered and accredited in the United States and Egypt, The American University in Cairo is an independent, not-for-profit, equal-opportunity institution. In light of the above case, answer the following questions: 1) In light of the above information, and what you know about service gap analysis, how can the AUC ensure that is offering stays relevant to the different stake holders the youth, the parents and the faculty? 2) What are the service attributes that students use to evaluate the quality of the educational programs offered by the AUC? Name five dimensions and apply to the case.