Question: Case 4: Droga5: Launching Jay-Z's Decoded - April 22, 2015 Questions 1.Is pursuing this campaign a smart investment for Droga 5 -and for the proposed

Case 4: Droga5: Launching Jay-Z's Decoded - April 22, 2015

Questions

1.Is pursuing this campaign a smart investment for Droga 5 -and for the proposed partners Random House, Roc Nation, and Microsoft?

2.What would you advise as a solution to the conflict between Microsoft and Roc Nation, in order to finalize the partnership agreement? Who holds the cards in this deal?

3.How would you evaluate the campaign idea itself?Can it be effective in driving sales of Decoded and usage of Bing?

4.Will partnerships such as the one indicated in the case become more common?

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