Question: Case 4: Flip Factory (This case study will be over Units 8, 9 & 10) Conduct a PEST analysis and a SWOT analysis for the

Case 4: Flip Factory

(This case study will be over Units 8, 9 & 10)

  1. Conduct a PEST analysis and a SWOT analysis for the Flip Factory.
  2. What strategic issues are facing Flip Factory?
  3. Develop three strategic goals for the Flip Factory. Ensure your goals are SMART.
  4. Which metrics (KPIS) should the Flip Factory use to measure its performance? Remember to include targets and timeframes.

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