Case $4$: OrganiGram $($IVY Case #$9$B$17$M$115)$

When answering the questions please apply the tools that have studied in the course. The mark attained for each question will be dependent on the application of the appropriate tools that you use to answer the question and the depth of thought that is used to answer the question.

Questions:

$1$What kind of strategy should OrganiGram have for the recreational cannabis market? Explain the details of the strategy $(30\%).$

$2$How sholid OrganiGram organize the company to market both medical and recreational cannabis? $(20\%)$

$3$With so many variables still unknown, what kinds of scenarios should OrganiGram prepare to face? $(20\%)$

$4$ Develop an implementation plan with a timeline, roll out schedule, and initial steps that would take into account the different scenarios $(20\%).$