Question: I'd need some help to develop what I wrote please. Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social
I'd need some help to develop what I wrote please.
Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline. Include the following elements:
Part A Specific campaign objectives (2 or more)
Part B Identification of the target audience
Part C Description of a concept for the message (content) based on the target audience
Part D Description of the social media marketing activities
Part E Once youve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.
The business we are considering for our study on social media benefit is Online Food Delivery Service in France. The development of this business is very recent in France; it is not yet viral.
To begin with, we will study the campaign, and its objective for this business are:
1. To have a broad and quick reach to people all around the country, because shops close around 8 pm on weekdays and are fully closed on Sunday.
2. To target particular groups like students after being in class all day long or workers exhausted after a long day, region-wise because small cities shop close earlier than cities like Paris or Lyon or even Marseille and age-wise.
Next in order, we must decide which customer to target for achieving our objective:
Students and tech-savvy people, Working people, people between 15-40 years of age, and people with a high social standard.
Furthermore, we must decide on the Concept for the message and make it more reachable to the public. For this, we can use the succeeding ideas.
1. Working late in the office? Are you tired after being in class all day? Order food online from your favourite restaurants with one click.
2. Are shops closed? No worries, order online to recharge by ordering here.
3. Partying? Do you not want to cook? We are here for you; order online.
The Concept would be to catch the target audience's attention by giving them the option of ordering food online at times when they do not have the energy to cook, like on weekends or late working at the office, or in case of social gatherings.
Then we should focus on the different methods used to facilitate social media marketing to reach people.
1. Build a strong presence on Facebook, Twitter, Instagram, YouTube, etc.
2. Offer an attractive discount on first purchase, encourage more and more people joining
3. Chat with food bloggers and follow their blog
4. Make special offers on weekends, holidays, order late at night
Lastly, we will discuss the different aspects of having social media to do business online. A social media initiative is essential for an online food ordering business as it is the most realistic option for the industry to reach the target audience.
Offline marketing initiatives in such businesses may not be very successful. If you need to order online, look for options online. They do not usually remember the options they saw offline. It is said on the road, hoarding, etc. Therefore, social media initiatives align well with the overall marketing activities of the business and are an option that companies should not miss. Having a solid presence on social media is very important for the online food ordering business. Only people active on the internet will be ordering food online. Therefore, they should be targeted aggressively. The company should raise its need in front of the target audience to think about the company's services when it needs to order food. Marketing should be a key business option for the target audience. It is like a magic wand to make an online business accessible and accessible to a significant number of customers at once.
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