Question: Case #4: Protests in Hong Kong 2019-2020 A Perspective Based on Quality of Life and Well-Being What are the key political factors surrounding the 2019

Case #4: Protests in Hong Kong 2019-2020 A Perspective Based on Quality of Life and Well-Being What are the key political factors surrounding the 2019 Protest Movement that could affect businesses operating in Hong Kong? Should global businesses today consider expanding to Hong Kong? Imagine a global restaurant chain was operating in Hong Kong during the events of 2019 Protest Movement. The restaurant has 3 options to market itself as pro-government, to market itself as anti- government, or to remain neutral. What marketing strategies could be derived for each option? Which option would your group recommend out of the 3 options

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