Question: Case 5: Handpresso 1. What are the most innovative elements in the Handpresso concept? What is the root of these elements? Where do they come

Case 5: Handpresso

1. What are the most innovative elements in the Handpresso concept? What is the root of these elements? Where do they come from?

2. Why do you think neither Nespresso nor Sara Lee jump at the opportunity to complete the development of Handpresso?

3. If Handpresso was ultimately a good idea, how could Henrik Nielsen capture the value from it? What options did he have?

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