Case: Airborne Express

Due date: Mar $28$th $($Thu$)$ before class

Case summary questions:

How and why has the express mail industry structure become a highly competitive industry? $(1$ paragraph, use at least one component of the five forces model$)$

Compare and contrast at least two of the three express mail carriers $($i$.$e$.$ Airborne Express, Fedex, UPS$)$ by using the strategic positioning model:

Make sure to define each of their positionsand explain "why" based on the product line and the target customer segment $(12$ paragraphs$).$