Question: Case Analysis #1 - Cola Wars Continue 1. What opportunities and threats did the soft drink industry face at the time of the case? Use

Case Analysis #1 - Cola Wars Continue 1. What opportunities and threats did the soft drink industry face at the time of the case? Use each of the external analysis tools introduced in Chapter 2 to justify your answer. 2. What recommendations would you give the CEO of Coca-Cola based on the information provided in the case

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