Case Analysis AssignmentMattel Case Assignment Purpose: You should demonstrate your critical thinking and analytical skills as you apply the strategic management concepts to this particular case. The purpose is to see how well you understand the content and how you can apply the course material to this individual case. If you were in a senior management position, you would be expected to demonstrate these skills in a business career position Resources: The case is located in your e-text. To gain a strong understanding of the case, read it first before you begin working on the analysis project. 1 would suggest you read the case twice before you begin your written work. Make an outline as you go through the assignment. Go back and review Chapters 1-5 in the text as well- be sure you understand this content well in regard to the 5 Generic Competitive Strategies. Review Chapter 4 for SWOT analysis as well. Be sure to have a minimum of 4 entries for each section of your SWOT analysis. Outside sources required: Have a minimum of four outside sources (other than your e-text and your Connect resources) and incorporate these into your paper with in-text citations using APA as well as a References page (APA). These should be credible, scholarly sources, not "ads", websites, and no Wikipedia. Guide to Case Analysis-This resource is posted in the Case Analysis project section of the course and is a helpful tool to guide you through the process. Note the guidance it offers for how to analyze a case and how to approach your recommendations. You are in effect, "dissecting" the case. You are attempting to learn as much about their overall operation so that you can clearly understand what has happened in the organization so that you make appropriate recommendations Specifically in a case assignment, you are looking at three general areas: 1. Where is the organization now? What is their financial health as an organization as well as their strengths and weaknesses from a resource and competitive position? (Note: See financial section as well as the SWOT analysis). How do they compete against their key rivals in their specific industry? How well is their current strategy working? Do they have a competitive advantage over their rivals? 2. What has been their growth pattern from the past (ie where have they been). Look particularly in the case for sources of resource growth and financial performance from the past. Include a chart that shows the key financial indicators and progress. 3. Where should the organization go in the future? Are their strategic issues, opportunities, or problems that should be addressed? What strategic recommendations can you make that are founded on data? Note the text's recommendation on critical successful factors. Mattel Resources have posted an additional document in the Course Resource section that you may find helpful as well. Writing Resource-Seniors should be able to write effectively. Strong communication skills are always on the top five" list of required skills in employer professional jobs. The Online Writing Lab from Purdue University is an excellent resource for APA and other writing issues. The U of M now has a new Center for Writing and Communication at the campus library and you may find this free resource helpful. The link for the OWL from Purdue is listed below as well as a couple more resources. Be sure to review, edit and proof your paper carefully. I encourage you to print your paper and make your editing notes, then revise before you Case Analysis AssignmentMattel Case Assignment Purpose: You should demonstrate your critical thinking and analytical skills as you apply the strategic management concepts to this particular case. The purpose is to see how well you understand the content and how you can apply the course material to this individual case. If you were in a senior management position, you would be expected to demonstrate these skills in a business career position Resources: The case is located in your e-text. To gain a strong understanding of the case, read it first before you begin working on the analysis project. 1 would suggest you read the case twice before you begin your written work. Make an outline as you go through the assignment. Go back and review Chapters 1-5 in the text as well- be sure you understand this content well in regard to the 5 Generic Competitive Strategies. Review Chapter 4 for SWOT analysis as well. Be sure to have a minimum of 4 entries for each section of your SWOT analysis. Outside sources required: Have a minimum of four outside sources (other than your e-text and your Connect resources) and incorporate these into your paper with in-text citations using APA as well as a References page (APA). These should be credible, scholarly sources, not "ads", websites, and no Wikipedia. Guide to Case Analysis-This resource is posted in the Case Analysis project section of the course and is a helpful tool to guide you through the process. Note the guidance it offers for how to analyze a case and how to approach your recommendations. You are in effect, "dissecting" the case. You are attempting to learn as much about their overall operation so that you can clearly understand what has happened in the organization so that you make appropriate recommendations Specifically in a case assignment, you are looking at three general areas: 1. Where is the organization now? What is their financial health as an organization as well as their strengths and weaknesses from a resource and competitive position? (Note: See financial section as well as the SWOT analysis). How do they compete against their key rivals in their specific industry? How well is their current strategy working? Do they have a competitive advantage over their rivals? 2. What has been their growth pattern from the past (ie where have they been). Look particularly in the case for sources of resource growth and financial performance from the past. Include a chart that shows the key financial indicators and progress. 3. Where should the organization go in the future? Are their strategic issues, opportunities, or problems that should be addressed? What strategic recommendations can you make that are founded on data? Note the text's recommendation on critical successful factors. Mattel Resources have posted an additional document in the Course Resource section that you may find helpful as well. Writing Resource-Seniors should be able to write effectively. Strong communication skills are always on the top five" list of required skills in employer professional jobs. The Online Writing Lab from Purdue University is an excellent resource for APA and other writing issues. The U of M now has a new Center for Writing and Communication at the campus library and you may find this free resource helpful. The link for the OWL from Purdue is listed below as well as a couple more resources. Be sure to review, edit and proof your paper carefully. I encourage you to print your paper and make your editing notes, then revise before you