Question: Case Analysis: Individual Praxis Toothpaste Step 1: The Facts Summarize the key information from the case and the current situation at Praxis WHO the WHAT

key information from the case and the current situation at Praxis WHO

the WHAT WHY How down Www WHEN rom Step 2: Conduct a

SWOT analysis of the Praxis. Provide at least 2 ideas within each

Case Analysis: Individual Praxis Toothpaste Step 1: The Facts Summarize the key information from the case and the current situation at Praxis WHO the WHAT WHY How down Www WHEN rom Step 2: Conduct a SWOT analysis of the Praxis. Provide at least 2 ideas within each box Tural strengths Mrak External Opportunities Theats Case Analysis: Individual Praxis Toothpaste Step 1: The Facts Summarize the key information from the case and the current situation at Praxis. WHO are the decision makers? Jiang and Minhas WHAT is the business problem we are trying to solve? What are some of the underlying issues? WHY has this become a problem? How do we know this? What led to the current situation? Step 2: Conduct a SWOT analysis of the Praxis. Provide at least 2 ideas within each box, Positive Negative Internal Strengths Weaknesses I External Opportunities. Threats Step 3: Marketing Questions Related to the Case a. What are the three consumer profiles identified by Jiang and Minhas in the case? Case Analysis: Individual Praxis Toothpaste Step 1: The Facts Summarize the key information from the case and the current situation at Praxis WHO the WHAT WHY How down Www WHEN rom Step 2: Conduct a SWOT analysis of the Praxis. Provide at least 2 ideas within each box Tural strengths Mrak External Opportunities Theats Case Analysis: Individual Praxis Toothpaste Step 1: The Facts Summarize the key information from the case and the current situation at Praxis. WHO are the decision makers? Jiang and Minhas WHAT is the business problem we are trying to solve? What are some of the underlying issues? WHY has this become a problem? How do we know this? What led to the current situation? Step 2: Conduct a SWOT analysis of the Praxis. Provide at least 2 ideas within each box, Positive Negative Internal Strengths Weaknesses I External Opportunities. Threats Step 3: Marketing Questions Related to the Case a. What are the three consumer profiles identified by Jiang and Minhas in the case

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