Case Analysis [Integrated Marketing Communication (Promotion) Strategy]

Consider the following Important Notes : - Your response is evaluated according to its level of Completness, clarity, relevancy and persuasiveness.

Please All Questions I Posted Below Related To Gucci Brand please Make sure ur answer not Be general

Name of the company your answers are about: ____Gucci______

1. What components of IMC plan the company youve researched did? State briefly how they did that by giving one example on each. (They need to be true, not Ficitional!) ( Your Answer About 6 line only)

2.

i. Developing Effective Marketing Communication ranges from creating Awarness reaching conviction. Lets assume that your company is still in the awareness stage, what is the next step that your advertisments need to focus on:

A) Conviction

B) Liking

C) Preference

D) Knowledge

II If you want to create knowledge about your product, which of the below means suits the best?

A. Radio

B. TV

C. Print media (Magazines

iii. Now, lets assume that your targeted audience is knowledgable about your products benefits, what are the objectives of your next advertisment ?

A) The purchase

B) Liking

C) Preference

D) Conviction

3. When desinging a message, three apeals are applied, rational, emotional or moral. Which one was implemented by your company? Breifly, justify your answer ( Kindly remember to put the link for the adverstisment you are talking about After You finished solving this answer )

4. We have 4 types of adverstisments which are :Informative advertising,Persuasive advertising Comparative advertising and Reminder advertising. Which one was implemented by your company? Breifly, justify your answer ( Kindly remember to put the link for the adverstisment you are talking about After You finished solving this answer)

5.

i. Assume that your company offered a special promotion on its products to other companies for their consumption and not for resale, then it is implementing:

A) consumer promotion (Pull Strategy)

B) bonus program.

C) trade promotion. (Push Strategy)

D) brand awareness program

ii. Assume that your company invited custiomers to an an event titled "write our new slogan" event, which awards a prize to the winner. In this case, which sales promotion technique is applying?

A) contest.

B) sweepstakes.

C) premium.

D) illegal activity

iii. Did your company used Sales promotion in its IMC? If yes, Why? If no, do you recommend and why?

6. Assume that your company have sponsored the Qatar Fifa mondial. In your opinion, what is the primary motive behind sponsoring such big event?

7. If negative publicity is facing your company now due to a faulty product that caused some sort of damange to your customers, what are three things you would recommend, taking into consideration the type of business your company is in