Question: Case assignment due on Sunday, April 3, 2022. Please read Chapters 6 and 7 from the textbook and any other source that you could find
Case assignment due on Sunday, April 3, 2022. Please read Chapters 6 and 7 from the textbook and any other source that you could find to answer this assignment. You have to read Case 12 from the textbook, "Mattel Gives Its Marketing Strategy a Makeover" (please see pages 409 - 418) and answer the following case questions. This case assignment is worth 15 points.
1. Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities?
2. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers? What changes and additions would you make to the companys global manufacturing principles?
3. How can Mattel adjust its product mix to accommodate the continuing lifestyle shift of American youth?
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