Question: CASE ASSIGNMENT QUESTIONS: Your paper must answer these questions, and not less than 5 pages. 1] Analyze the health club industry (NOT just Planet Fitness

CASE ASSIGNMENT QUESTIONS:

Your paper must answer these questions, and not less than 5 pages.

1] Analyze the health club industry (NOT just Planet Fitness but the INDUSTRY) in which Planet Fitness is operating using Porter's Five Forces Model (In Chapter 4 of the text and the PowerPoint Slides for External Environment)

2] How has Planet Fitness developed a sustainable competitive advantage in this industry?

3] How has Planet Fitness achieved solid financial results in a challenging environment?

4] What are the pros and cons of Planet Fitnesss franchising strategy?

5] Can Planet Fitness sustain its competitive advantage moving forward? Are the companys growth objectives reasonable and attainable?

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