Case Background for Workbook Activities 2 and 3 Simon is the marketing director of a division within a large, diversied manufacturing company. His division sells, among other products, oor mats and matting to the hospitality health care and commercial markets. He has a solid base of customers in hotels, restaurants, hospitals, nursing homes, commercial ofces and shopping centres. The market in which Simon's division competes is considered 'malure', so there is little room for growth without new or innovative products. About two months ago Simon was contacted by a supplier of ooring products from Korea. He was offered a range of 'unique' oor mats that he had not seen before. These mats have features that will have definite competitive advantages. Simon is keen on exploring the potential of these mats before he makes a nal decision. He calls on the inhouse marketing researcher for assistance, but feels that a fullscale research project is not warranted at this stage. 4. Drafttwo suitable research objectives based on the above scenario. [4 marks}