Question: Case: Casper Sleep Inc How much should Casper spend on its marketing communication campaign? Launch communications budget = $ 3 0 , 0 0 0

Case: Casper Sleep Inc

How much should Casper spend on its marketing communication campaign?

Launch communications budget = $30,000

In 2015 with 100 M in sales revenue, what should their budget be?  How have their marketing communication goals changed (AIDA?)?


Please justify your answer using information in the case.

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