Question: Case: Cloud Wars Go Global By 2020, all the world's leading digital businesses - from technology content companies like Netflix and Spotify, to innovative starts

Case: Cloud Wars Go Global

By 2020, all the world's leading digital businesses - from technology content companies like Netflix and Spotify, to innovative starts like Rovio and Zynga, to Fortune 500 companies like Colgate-Palmolive and Coca-Cola - had their IT operations running on the cloud. However, many other companies had yet to take advantage. Only one-fifth of enterprise applications run on the cloud - the result of legacy IT systems, slow corporate buy-in and a lack of understanding of the many advantages it offers.

Discussion Questions

(Slightly different from those in the case)

How do the four companies cloud business strategies differ from each other?

Who do you think will be the winner of the battle for worldwide market share in 2025? If you could invest a million, how would you spread it across the four leaders (assuming you can invest only in their cloud business)?

What would be the considerations you would use for selecting one of these cloud providers for your organization?

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