Question: Case: Cloud Wars Go Global By 2020, all the world's leading digital businesses - from technology content companies like Amazon and Microsoft Azure , to

Case: Cloud Wars Go Global

By 2020, all the world's leading digital businesses - from technology content companies like Amazon and Microsoft Azure , to innovative starts like Google Cloud and Alibaba Cloud , to Fortune 500 companies like Colgate-Palmolive and Coca-Cola - had their IT operations running on the cloud. However, many other companies had yet to take advantage. Only one-fifth of enterprise applications run on the cloud - the result of legacy IT systems, slow corporate buy-in and a lack of understanding of the many advantages it offers.

Discussion Questions ( Focusing on the four companies Amazon Services, Microsoft Azure, Google Cloud, Alibaba Cloud )

  1. How do the four companies cloud business strategies differ from each other?
  2. Who do you think will be the cloud winner of the battle for worldwide market share in 2025? Who will be the winner in Southeast Asia? Why?
  3. If you could invest $1 million in each companys cloud business (only), how would you allocate your investment? Why?
  4. What are the potential synergies between the cloud business with each companys non- cloud businesses? How do they differ?

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