Question: Case Exercise: Apple The following questions are based on key symptoms (both favorable and unfavorable) of Apple and underlying causes that affect key symptoms as

Case Exercise: Apple

The following questions are based on key symptoms (both favorable and unfavorable) of Apple and underlying causes that affect key symptoms as they are observed in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1).

Before beginning this exercise, you will need to read the Apple case.

1. What is the consistent gross margin earned by Apple and why does that matter for Apple?

2. Discuss the steps that Steve Jobs took when he came back to Apple in 2011 to revitalize the company.

3. What were investors concerned about regarding the Apple computer business in 2018?

4. What name change did Apple go through in 2007 and why was the name change implemented?

5. Since the death of founder, Steve Jobs, in 2011, what has happened with new product development with respect to physical products?

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