Case : Facelift at Olay 

As you read the case, make notes on the following questions.

Should P&G sell Olay or can it be revived?

If you were Chris Heiert, which option would you choose to resuscitate the Olay brand and why? (Reference the options for the future of Olay at the end of the case)

How did your understanding of the success and decline of the brand inform your choice in the question above? (Why did they do so well between 2000 and 2010? What do you think happened after 2010?)

What are the biggest challenges to executing the strategy chosen above?

How will you overcome these challenges?

Answer rating: 100% (QA)

Question 1 Should PG sell Olay or can it be revived While Olays sales had been declining for several years it still held a significant market share an... View the full answer