CASE FOR CRITICAL ANALYSIS COLES The first Coles grocery store was started in 1914 by George Coles Following the Second World War the organisation went through in Collingwood, with the philosophy of lowering the costs of living rapid expansion, shifting from full service stores where staff would heip for Australian families. He used a small inheritance to start the small pick products for customers, to what we consider normal today with grocery store, and it was immediately successful. The location was self-service stores. The expansion in stores meant that the organisation good, and George had given careful consideration to the needs of had to give more focus to activities other than food retailing, with balancingfamilyandworklife,maintainingacontentedstaffandcreatingastoreenvironmentthatotherswouldrespect.logistics,warehousinganddistributionsystemsbecomingincreasinglycentraltobusinessoperations.