Case for question: 1 (Part a & b)

As a result of this collaboration, Big Bird foods has enlisted the top global food technology brands, such as Meyn (Netherlands), CFS (Netherlands) and JBT (Sweden) as well as Ruhle (Germany, Lima (France) and Flowcrete (Malaysia), to build the plant at an international level As a vertically integrated poultry company, the Group produces parent stock, day-old broiler chicks, and chicken meat and value-added products. Pakistan-based Big Bird Foods manufactures freeze-dried goods. If you are a traveller looking for a quick and easy meal, this company is currently creating new freeze-dried pastas that only require the addition of hot water.

To better serve our valued customers, we've established a nationwide network of operations, sales, and distribution centres, spanning from Peshawar to Karachi and the Karakorum Highway all the way to Quetta, in every major Pakistani city.

Based on the above statement

Question 4:

Part a) Critically discuss the methods Big Bird Foods could apply to set the initial price of the product in Pakistan. (Marks: 5)

Part b)Explain the suitable pricing strategy the company may pursue for the new product internationally.(Marks: 5)

waddha foor at Jum 24. 2022 12:43:05 EM