Question: CASE FOR TIP SHEET 1: Case 11-2 Organ Donation Answer all tip sheet questions Changing the Meaning of Organ Donor Among Motorcyclists Name of the
CASE FOR TIP SHEET 1: Case 11-2 Organ Donation Answer all tip sheet questions "Changing the Meaning of Organ Donor Among Motorcyclists"
Name of the case
Business Goal
Written as a proper Business Goal
Communication Goal
Written as a proper Communication Goal
Audience/Publics
Identify between primary and secondary
Communication Objectives
Write each Objective to meet all FIVE requirements
Strategic strengths of case
Not just what the strength is, but why is it a strength for this marketing campaign. Prove/explain by connecting your points back to RPIE.
Strategic weaknesses of case (link comments to RPIE)
Not just what the weakness is, but why is it a weakness for this marketing campaign. Prove/explain by connecting your points back to RPIE.
Tips/creative ideas and strategic lessons learned from the case that you might borrow in the creation of plan for your own client.
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