Case Frans Flowers

What are the key issues in this case? In other words, analyze the case to try to determine the true problems from the symptoms of those problems. How do these issues relate to the issue of strategy?

What type of data would you suggest collecting to verify both the problem identifications are correct and to provide solution approaches and support? How would you organize and use that data?

What would you suggest she do with her business and why? Provide a comprehensive and integrated plan of action and provide support for your suggestions.

Develop an implementation plan for whatever changes you suggest she should make. Prioritize the appropriate key steps.

Please provide detailed and relevant answers as soon as possible.

Thank You