Question: CASE: Gap Inc. ( Pages 7 6 1 - 7 6 8 ) Collect: The second case study will evaluate consumer behavior and the buyer

CASE: Gap Inc. (Pages 761-768) Collect: The second case study will evaluate consumer behavior and the buyer decision process.
Synthesize content from within the case and begin brainstorming thoughts around the following questions:
What is the issue?
What is the goal of the analysis?
What is the context of the problem?
What key facts should be considered?

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