CASE /// Google's Diversity Progress Report Led by founders Sergey Brin and Larry Page, Google has been one of the greatest technology companies in our time. With more than 60,000 employees in 50 different countries, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to Smartbox and, of course, Google Search. Google has revolutionized the way people research information and communicate globally. Unfortunately, Google's track record with diversity is not nearly as positive... and they admit it: [i] "We think Google's workforce should look more like the world. It is going to take time to get there, but we are on the road to increasing access to opportunity for everyone."[ii] Google is not the only tech company showing a lack of diversity in its workforce. Employment research at tech companies such as Google, Apple, Facebook, and others confirm what many already suspected: white men comprise the bulk of the workforce. African-Americans comprise about 7 percent and Latinos about 8 percent of the tech sector, in a nation where those numbers are 12 and 16 percent, respectively. Women comprise about 30 percent, despite being 51 percent of the population.[iii] In 2014, Google took an unusual step to report its diversity data even though it wasn't positive. "We're not where we want to be when it comes to diversity. And it is hard to address these kinds of challenges if you're not prepared to discuss them openly, and with the facts," Google said in a report on its Web site. "All of our efforts, including going public with these numbers, are designed to help us recruit and develop the world's most talented and diverse people."[iv] In 2014, Google's demographic employment data looked as follows: in terms of race, 83 percent of Google's tech workers internationally were male. For non-tech jobs, the number was 52 percent. Its leadership was made up of 79 percent men. In terms of racial diversity, the company overall was 61 percent white, 30 percent Asian, 3 percent Hispanic, and 2 percent black. For tech positions, the numbers were similar: 60 percent were white, 34 percent Asian, 2 percent Hispanic, and 1 percent black. In terms of management and leadership, the company was trending even more white; 72 percent of its leaders were white, 23 percent Asian, 2 percent black, and 1 percent Hispanic. [v]These numbers did not come close to reflecting U.S. demographics.[vi] Therefore, the question is whether Google has lived up to its promise to change. According to January 2016 data, on gender diversity, 31 percent of Google employees globally are women and 69 percent are men. In terms of ethnic diversity in the United States, the company reported that in 2015, 4 percent of new hires were black, compared to 2 percent of their current population and 5 percent of new hires were Hispanic, compared to 3 percent of their current population. On gender hiring. Google reported that 21 percent of new hires were women in tech, compared to 19 percent of their current population and 24 percent of employees in leadership positions were women, a 2 percent increase from the previous year.[vii] Many people feel that Google is being courageous in their openness about not meeting diversity goals. For example, National Public Broadcasting (NPR) feels that Google's willingness to be open will allow other technology companies to also be forthright.[viii] The Reverend Jesse Jackson has asked for technology companies such as Hewlett-Packard, eBay, Facebook, and Google to improve diversity at their company annual shareholders meetings.[ix] In Google's case, they felt it was time to work with Jesse Jackson and publicly announce they were going to work on their unconscious diversity behavior. Google's goal is to become more conscious about diversity and knowingly improve. Google announced at their annual conference that they would be working with Jackson's Rainbow Coalition to increase the number of minorities in their company. As Reverend Jackson stated, "it's time to harness Google's moonshot thinking and innovation towards closing the gap when it comes to minorities and technology."[x] Another positive step with regards to promoting more women to leadership positions is that Google's ad executive, Susan Wojcicki, was promoted to head YouTube, which is owned by Google. Mrs. Wojcicki has previously been in charge of Google's AdWords, AdSense, Analytics, and DoubleClick. She is the mother of four and originally rented her garage to Mr. Brin and Mr. Page in the search engine's early years.[xi] There is also evidence that Google is undertaking other diversity initiatives or programs. Examples include: Wired Magazine reported that Google Lab is building a legion of diverse coders; USA Today reported that Google has given $1 million to Latino groups, and Essence Magazine reported that Google hosted a "Black Girls Code event to encourage careers in tech for young women. Ebony.comconducted an interview with Google's Director of Diversity and Inclusion, Ms. Yolanda Mangolini, an African-American. It will be interesting to watch Mrs. Wojcicki's career and the changes taking place in Google's diversity programs. If Google is nearly as successful as they were with their search engine, then we can expect to see significant progress on its diversity landscape in the future. Cumulative Case Questions 5. Chapter 6 discusses diversity and global leadership and the importance of not adopting a one-size-fits-all solution or leadership style. In your opinion, should Google be concerned about this? Explain. 6. Also, in Chapter 6, we discussed developing trust. The five dimensions of trust are integrity, competence, consistency, loyalty, and openness. Apply this concept to Google's decision to reveal its diversity data in 2014 even though it was not favorable to Google. CASE /// Google's Diversity Progress Report Led by founders Sergey Brin and Larry Page, Google has been one of the greatest technology companies in our time. With more than 60,000 employees in 50 different countries, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to Smartbox and, of course, Google Search. Google has revolutionized the way people research information and communicate globally. Unfortunately, Google's track record with diversity is not nearly as positive... and they admit it: [i] "We think Google's workforce should look more like the world. It is going to take time to get there, but we are on the road to increasing access to opportunity for everyone."[ii] Google is not the only tech company showing a lack of diversity in its workforce. Employment research at tech companies such as Google, Apple, Facebook, and others confirm what many already suspected: white men comprise the bulk of the workforce. African-Americans comprise about 7 percent and Latinos about 8 percent of the tech sector, in a nation where those numbers are 12 and 16 percent, respectively. Women comprise about 30 percent, despite being 51 percent of the population.[iii] In 2014, Google took an unusual step to report its diversity data even though it wasn't positive. "We're not where we want to be when it comes to diversity. And it is hard to address these kinds of challenges if you're not prepared to discuss them openly, and with the facts," Google said in a report on its Web site. "All of our efforts, including going public with these numbers, are designed to help us recruit and develop the world's most talented and diverse people."[iv] In 2014, Google's demographic employment data looked as follows: in terms of race, 83 percent of Google's tech workers internationally were male. For non-tech jobs, the number was 52 percent. Its leadership was made up of 79 percent men. In terms of racial diversity, the company overall was 61 percent white, 30 percent Asian, 3 percent Hispanic, and 2 percent black. For tech positions, the numbers were similar: 60 percent were white, 34 percent Asian, 2 percent Hispanic, and 1 percent black. In terms of management and leadership, the company was trending even more white; 72 percent of its leaders were white, 23 percent Asian, 2 percent black, and 1 percent Hispanic. [v]These numbers did not come close to reflecting U.S. demographics.[vi] Therefore, the question is whether Google has lived up to its promise to change. According to January 2016 data, on gender diversity, 31 percent of Google employees globally are women and 69 percent are men. In terms of ethnic diversity in the United States, the company reported that in 2015, 4 percent of new hires were black, compared to 2 percent of their current population and 5 percent of new hires were Hispanic, compared to 3 percent of their current population. On gender hiring. Google reported that 21 percent of new hires were women in tech, compared to 19 percent of their current population and 24 percent of employees in leadership positions were women, a 2 percent increase from the previous year.[vii] Many people feel that Google is being courageous in their openness about not meeting diversity goals. For example, National Public Broadcasting (NPR) feels that Google's willingness to be open will allow other technology companies to also be forthright.[viii] The Reverend Jesse Jackson has asked for technology companies such as Hewlett-Packard, eBay, Facebook, and Google to improve diversity at their company annual shareholders meetings.[ix] In Google's case, they felt it was time to work with Jesse Jackson and publicly announce they were going to work on their unconscious diversity behavior. Google's goal is to become more conscious about diversity and knowingly improve. Google announced at their annual conference that they would be working with Jackson's Rainbow Coalition to increase the number of minorities in their company. As Reverend Jackson stated, "it's time to harness Google's moonshot thinking and innovation towards closing the gap when it comes to minorities and technology."[x] Another positive step with regards to promoting more women to leadership positions is that Google's ad executive, Susan Wojcicki, was promoted to head YouTube, which is owned by Google. Mrs. Wojcicki has previously been in charge of Google's AdWords, AdSense, Analytics, and DoubleClick. She is the mother of four and originally rented her garage to Mr. Brin and Mr. Page in the search engine's early years.[xi] There is also evidence that Google is undertaking other diversity initiatives or programs. Examples include: Wired Magazine reported that Google Lab is building a legion of diverse coders; USA Today reported that Google has given $1 million to Latino groups, and Essence Magazine reported that Google hosted a "Black Girls Code event to encourage careers in tech for young women. Ebony.comconducted an interview with Google's Director of Diversity and Inclusion, Ms. Yolanda Mangolini, an African-American. It will be interesting to watch Mrs. Wojcicki's career and the changes taking place in Google's diversity programs. If Google is nearly as successful as they were with their search engine, then we can expect to see significant progress on its diversity landscape in the future. Cumulative Case Questions 5. Chapter 6 discusses diversity and global leadership and the importance of not adopting a one-size-fits-all solution or leadership style. In your opinion, should Google be concerned about this? Explain. 6. Also, in Chapter 6, we discussed developing trust. The five dimensions of trust are integrity, competence, consistency, loyalty, and openness. Apply this concept to Google's decision to reveal its diversity data in 2014 even though it was not favorable to Google