CASE Hatex lase Hazel asked him how much he'd be willing to pay. Soon Hazel was mowing the lawns of five neighbors. Other neigh- Hazel bors wanted her to work on their lawns, but she didn't feel that she could spare any more time from her job search. uzel had worked for the same Fortune 500 company for However, as the rejection letters began to pile up, Hazel through some tough times, things were starting to turn around rainy Tuesday morning, she decided to go into business for Customer orders were up, and quality and productivity had herself-taking care of neighborhood lawns. She was relieved improved dramatically from what they had been only a few to give up the stress of job hunting, and she was excited about years earlier due to a companywide quality improvement pro- the prospect of being her own boss. But she was also fearful of gram. So it came as a real shock to Hazel and about 400 of her being completely on her own. Nevertheless, Hazel was deter- coworkers when they were suddenly terminated following the mined to make a go of it. new CEO's decision to downsize the company. At first, business was a little slow, but once people realized After recovering from the initial shock, Hazel tried to find Hazel was available, many asked her to take care of their employment elsewhere. Despite her efforts, after eight months lawns. Some people were simply glad to turn the work over to of searching she was no closer to finding a job than the day her, others switched from professional lawn care services. By she stiuted. Her funds were being depleted and she was getting the end of her first year in business, Hazel knew she could more discouraged. There was one bright spot, though: She cam a living this way. She also performed other services such was able to bring in a little money by mowing lawns for her as fertilizing lawns, weeding gardens, and trimming shrub- neighbors. She got involved quite by chance when she heard bery. Business became so good that Hazel hired two part-time one nieighbor remark that now that his children were on their workers to assist her and even then, she believed she could dwa, bobody was around to cut the grass. Almost jokingly expand further if she wanted to. Questions 1. Ta what ways are Hazel's customers most likely to judge the quality of her lawn care services? 4. Working for a company instead of for herself? b. Expanding the business? Launching a website? 3. What are some of the trade-offs that Hazel probably con sidered relative to