Case $($i$)$

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thus one that will certalnly trigger Ilvely classroom discussions over staying the course with a successful strategy that is based on maintaining tradition, versus evolving Lola's strategy to serve a new customer$-$market segment.

Students should develop an appreclation of the need for companles to tallor a strategy and shore up their dynamic capabilities to contend with changes in customer power.

Before beginning this exercise, you will need to read the Lola's Market case.

What factors are acting to intensify$/$weaken the bargaining power of buyers in the supermarket Industry?

Select "yes" for those statements below that are accurate and choose $"$no$"$ for those that are not.

a$.$ Consumers have weak to moderate power.

$($Click to select$)vv$

b$.$ Consumers have tremendous bargaining power as they are not forced to shop at one or another supermarket.

$($Click to select$)vv$

c$.$ Consumers have zero switching costs.

$($Click to select$)vv$

d$.$ Consumers base thelr patronage decisions primarly on location or price and have a multitude of cholces to purchase food.

$($Click to select$)vv$

e$.$ Consumers have high bargaining power in the supermarket Industry.

$($Click to select$)vv$