Lolas Market: Capturing a New Generation

This is a high-interest case because of students familiarity with supermarkets. Students will also have an opportunity to consider and debate about the size and power of Hispanic and Millennial consumer segments. The Lolas Market case is thus one that will certainly trigger lively classroom discussions over staying the course with a successful strategy that is based on maintaining tradition, versus evolving Lolas strategy to serve a new customer-market segment.

Students should develop an appreciation of the need for companies to tailor a strategy and shore up their dynamic capabilities to contend with changes in customer power.

Before beginning this exercise, you will need to read the Lolas Market case.

Strategic Group Map of the U.S. Supermarket Industry

Costco

Mom&Pop Stores

Walmart

Safeway/Albertsons/Vons Lucky/Raley Ralphs

Oliver's Markets

Lola's

Food4less

Amazon/whole foods