CASE: Jamaica Broilers Buys New Hatchery in the USA$(40$ MARKS$)$Poultry producer Jamaica Broilers Group has acquired a hatchery ni Big Valley, Pennsylvania, on the east coast of the US$.$This is particularly important as ni recent times Jamaica Broilers Group has registered a nine per cent reduction ni net profit for the quarter ended October $2011,$ despite increased revenues, but on the back of challenges with higher raw material costs, as well as competition from imports, resulting ni aglut in the local market.There is also increased competition from CB Foods $($CB$),$ the second largest poultry producer ni Jamaica. CB si also increasing its exports in the regional markets.The company has not disclosed the terms of the transaction ni the US$,$ saying only it would grow its hatching capacity by $40$ per cent.The acquisition positions Jamaica Broilers as a key supplier of baby chicks to small producers. And ti si now the largest independent supplier of fertile hatching eggs ni the US$,$ according ot Group Senior Vice$-$President for Finance &Corporate Planning Ian Parsard.Broilers closed the purchase of the Bel &Evans Hatchery last Wednesday, October $4.$ tI wil rename the business International Poultry Breeders Hatchery Inc. Jamaica Broilers already operates a hatchery ni Iowa under the International Poultry Breeders subsidiary, from where it would truck baby chicks to the east coast.Parsard said the Pennsylvania facility wil reduce delivery mileage by an average of $500$ to $600$ miles, and otherwise offers the Jamaican company an opportunity to extend its market reach."It does open up a number of other frontiers in terms of markets. Because of thisexpansion we can do contract hatching for producers who require baby chicks. We can get into the markets even up ot the eastern side of Canada," Parsard said."We have been supplying into that market for some time, but what this acquisition wil$2$ do in part si ot make the logistics more efficient. So instead of trucking chicks al the way over from lowa ni hte west, we can do so from the Pennsylvania hatchery," he said.Jamaica Broilers declined to disclose the cost of the acquisition, but Parsard said they expect the facility ot pay back the investment in three ot five years.The Gleaner: October $1,2017($modified$)$QUESTION NO$\mathrm{.}1$A$.$ Assume you are the International Marketing Director at Jamaica Broilers. Taking into consideration the impact of global integration and other local challenges discuss at least five $(5)$ factors that would cause the company to be expanding overseas. $[15$ marks$]$B$.$ Illustrate how the Jamaica Broilers management can apply the key success factorsto continue to grow and expand its business in the US market.$[10$ marks$]$ C$.$ Assess the pros and cons of the acquisition method used by Jamaica Broilers toexpand its poultry business in the US$,$ particular the east coast.$[8$ marks$]$D$.$ Discuss two $(2)$ environmental factors that are likely to affect Jamaica Broiler'smanagement as they expand in the US market$[7$ marks$]$ SECTION BInstructions: Answer any two $(2)$ questions for $30$ marks each $[60$ marks$]$QUESTION NO$.2$ABC Manufacturing Company limited si a locally owned $60$ year old family business thatdoes business only ni Jamaica. As a young Graduate ni business you are employed otABC as International Marketing Manager with a primary mandate ot explore business opportunities overseas.a$)$ Identify five global marketing legal issues and explain how they can causeconflict for your company ni different countries.$[20$ marks$]$ b$)$ State how the political issues identified may be managed and or avoided$[10$ marks$]$QUESTION NO$.3$Jamaica Producers company Limited has extended its operations ni various countries around the world. tI manufactures and exports coconut water to several of thesecountries. However, the price charged for the same quantity of the product varies ni different countries. Discuss five $(5)$ factors that would influence the company's globalpricing policy.QUESTION NO$.4[30$ marks$]$Agroup of local business operators, faced with global competition and declining market share have decided ot enter the overseas market. They contracted you as an international marketing consultant ot guide then through the initial stages of their new venture.Explain ot the group the following:$[30$ marks$]$a$)$The terms global localization and pluralisation of consumption$[8$marks$]$b$)$Why sustainability has become a key driver of the firms business$[8$ marks$]$ c$)$Two payment payments methods you may use$[7$ marks$]$ d$)$ Importance of studying national data of a country before deciding ot enter.