Question: Case: Kraken Down on Emissions: The World's First Net-Zero Arena 1. Why did it make strategic sense for the Kraken to embrace the Climate Pledge?

Case: "Kraken" Down on Emissions: The World's First Net-Zero Arena

1. Why did it make strategic sense for the Kraken to embrace the Climate Pledge?

2. What conditions made this partnership work? Is it repeatable or unique to Seattle?

3. Does this action have any spillover on other market segments Will it affect how other teams build new stadiums and arenas?

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1 Embracing the Climate Pledge made strategic sense for the Kraken for several reasons Environmental Responsibility Public concern for environmental i... View full answer

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