Question: Case: Kratochvil, R . and Nell, P . ( 2 0 1 9 ) Pfizer and the Challenges of the Pharmaceutical Industry ( Ivey Publishing

Case: Kratochvil, R

.

and Nell, P

. (2019)

Pfizer and the Challenges of the Pharmaceutical Industry

(

Ivey Publishing

) .

Study Questions: Describe the structure of the biopharmaceutical industry. Why is it a global industry? What is the basis for competitive advantage in the biopharmaceutical industry? What will this industry look like in five years?

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