Question: Case: Lavazza - Upload your analysis here 1 . Which elements of Lavazza's business model made the coffee maker successful in European markets? 2 .

Case: Lavazza - Upload your analysis here
1. Which elements of Lavazza's business model made the coffee maker successful in European markets?
2. Should Lavazza insist on replicating in the United States those strategies that were very successful in different European countries?
3. Why were Lavazza's previous efforts to penetrate the United States unsuccessful?
4. Which of the options presented in the case should Lavazza pursue next? Why?

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