Question: Case: Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug 1) What are the advantages/ disadvantages of the forecasting methods presented? How would

Case: Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

1) What are the advantages/ disadvantages of the forecasting methods presented? How would you go about forecasting the demand? Calculate the forecasted demand for the first five years in units.
2) What price would you recommend to Print up? What is the ROI for the first five years for the recommended price?
3) What pack size would you recommend? What are the considerations to arrive at this decision?

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