Case: Olive \& Sinclair (Distribution Channels) Case Question: Help Olive \& Sinclair analvze their distrihution nntinne Part 2: Strategy Ust your proposed strategy and reasoning. Channel Structure What's your distribution strategy? Should the company sell product: 1) Direct-to-consumer in their online or brick & martar store 2) Wholesale to small boutiques 3) Wholesale to specialty grocers 4) Wholesale to big bax stores 5) A combination (describe combination) 6) None of the above Explain your stratery and reasoning. Channel Structurea Max How much should they focus on each channel of distribution? (Should they focus half of their marketing effors on each, only a little on one channel, etcl Explain your strategy and reasoning. Brainstorm two stores that you feel would be a good strategic fit for Olive \& Sinclaif. Why would they be a good strategic fit